Leaving it all so late

MARKETING, or rather the lack of it here in Greece, is a real bug bear. How often do we find out events or activities with very short notice, or even the day or week later. It’s not just us who see the stupidity of it, although the locals seem happy to accept it.
  Take the Hersonissos cycle Grand Prix as a further example. Three well organised races, trophies on offer for all classes from youngsters through to virtual professionals, loudspeakers, police closing off roads, but only small A4 posters in about two places here in our village - yes it was through the village!!!!
  We only found out as we strolled in the sunshine to collect our newspaper and later to have a coffee ib our square. It came as a shock to see the square packed with bikes and the riders, relaxing as they waited for the start of their event.
  It was not just a solo event, there were team events, up and through the hills around our village, only a handful of locals - like us - surprised that this was being staged. The riders swept through the village from the steep side roads, through the square, a very sharp turn had to be negotiated by the old well before they disappeared down the hill. Each of their laps being counted off professionally and each main bunch proceeded by a service motor scooter to make sure that the road was clear.
  The sun was out, but very few people, which was a great shame, and we were certainly not alone in disbelief that an event like this was not announced properly. Friendly villagers complained, in fact the only ones who benefitted were the two open coffee houses which were delighted to be full.