WHEN it comes to marketing their products the Greeks certainly need to wise up. On the island we have a national exhibition centre where they stage some really good events, the trouble is they usually wait until the very last minute before they promote them - and that is only half of the problem.
Like to see a great Marilyn Monroe exhibition, or how about one all about Leonardo da Vinci or thrill the kids with a brilliant Dinosaur show? All these are at the exhibition centre and there are dozens of billboards, advertising signs and posters advertising them - the only problem? They are all finished!
That's right, the Monroe exhibition was in October 2011. the excellent da Vinci exhibition was even earlier, and the Dinosaurs finished in October last year - despite this all the signs are still up and confuse tourists. How many children will pester their parents during the coming summer months to go to see the Dinosaurs or dad drooling over seeing the Monroe exhibition and being frustrated when they find out it has long gone.
We cannot understand why they leave the signs up, but perhaps they want their moneys worth as they are very late putting them up in the first place. It's not only the events at the exhibition centre, which is at Gouves, but venture into Heraklion and you would be totally blown away trying to find something advertised that is actually on, they are really lax and then they moan that numbers attending these events are really poor.
Having worked in marketing for many years in the UK, the value of promotion is imperative, so it's a source of amazement - but this has been happening for years, so you would have thought that somebody would have sorted it out by now!
Like to see a great Marilyn Monroe exhibition, or how about one all about Leonardo da Vinci or thrill the kids with a brilliant Dinosaur show? All these are at the exhibition centre and there are dozens of billboards, advertising signs and posters advertising them - the only problem? They are all finished!
That's right, the Monroe exhibition was in October 2011. the excellent da Vinci exhibition was even earlier, and the Dinosaurs finished in October last year - despite this all the signs are still up and confuse tourists. How many children will pester their parents during the coming summer months to go to see the Dinosaurs or dad drooling over seeing the Monroe exhibition and being frustrated when they find out it has long gone.
We cannot understand why they leave the signs up, but perhaps they want their moneys worth as they are very late putting them up in the first place. It's not only the events at the exhibition centre, which is at Gouves, but venture into Heraklion and you would be totally blown away trying to find something advertised that is actually on, they are really lax and then they moan that numbers attending these events are really poor.
Having worked in marketing for many years in the UK, the value of promotion is imperative, so it's a source of amazement - but this has been happening for years, so you would have thought that somebody would have sorted it out by now!
No comments:
Post a Comment
Thank you for viewing our blog, your comments are always welcome.